Pricing Your Home for Maximum Buyer Exposure!

In today’s real estate market, pricing a home properly can be the difference between getting your home sold quickly, and not having a single buyer walk through your home. I would like to discuss a pricing tip that all sellers should consider when listing their home for sale. Current statistics in Charlotte, NC as well as across the nation show that over 90% of home buyers will search for homes on the internet. This just may be the key to pricing your home properly.

Let me explain. When home buyers begin searching for homes online, more often than not, they use pricing as one of their main criteria. Many times they will specify a range of prices(a minimum price and a maximum price) for their search.
Let me give an example. Joe Buyer is searching on his favorite Charlotte Real Estate website for the perfect home. He begins by entering a price range of $250,000 – $300,000. Seems pretty typical, right? Well, just yesterday Sally Seller listed her South Charlotte home on the market. It has all the criteria Joe is searching for in a home, it’s even perfect for his budget. Sally was hoping to receive $250,000 for her home. So, for psychological purposes, the agent and Sally agreed to list the home at $249,900. You may be catching on that Sally just lost a huge market of buyers that may never even realize that her home was listed for sale.  Joe will likely miss out on seeing Sally’s home because of a $100 difference in price.  If Sally’s agent had advised her to list her home at $250,000, she would be able to capture buyer prospects searching in the price range of $X – $250,000 and also the $250,000 – $X price range.
As an added bonus, when a home is priced on an incremental dollar amount like $250,000, not only will more buyers be exposed to this home, but it will also be at the very top of some lists.  The homes priced at $249,900 will show up second after any homes priced at $250,000!
In real estate, the old dollar vs. 99 cents is not always the best pricing strategy. Consider how buyers as well as real estate agents will be searching for homes online before you price your home. It might be the key to selling your Charlotte area home quickly and for top dollar!
As always, if you have any questions about selling your home or about the Charlotte area real estate market, don’t hesitate to call of email me!